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Digital Sales Marketing

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About Course

About the Course

Why Take This Course?

In the era of technological advancements, mastering digital sales is no longer a luxury—it’s a necessity. Whether you’re an aspiring salesperson, a seasoned professional looking to sharpen your skills, or a business owner aiming to elevate your company, this Online Digital Sales Masterclass equips you with the tools and strategies to excel in the rapidly-evolving digital landscape.

Who Is This Course For?

  • Sales Professionals: Upgrade your skill set for the digital age.
  • Business Owners: Learn to scale your revenue through proven digital sales methods.
  • Digital Marketers: Enhance your portfolio by adding digital sales mastery.
  • Students and Job Seekers: Equip yourself with a skill that’s in high demand across industries.

What Will You Learn?

  1. Fundamentals of Digital Sales: Gain a holistic understanding of different sales channels and how to optimise them.
  2. Sales Techniques: Master both inbound and outbound strategies, along with the art of social selling.
  3. Essential Tools and Software: Get hands-on experience with CRM systems, email marketing tools, and analytics platforms.
  4. Scaling and Automation: Learn to automate repetitive tasks and focus on strategy to scale your sales efforts.

Course Highlights

  • Interactive Quizzes: Validate your learning and gain confidence through periodic assessments.
  • Expert Interviews: Hear insights from industry leaders to get a real-world perspective.
  • Real-world Examples: Study actual case studies to understand how theories are applied in practice.
  • Certification: Earn a certificate of completion to enhance your LinkedIn profile and résumé.

Time Commitment

This is a comprehensive 8-week course, requiring about 3-4 hours of your time per week. The course is completely self-paced, so you can complete it based on your own schedule.

Pre-requisites

No prior experience in sales or digital marketing is required. The course is designed to be approachable for beginners while offering advanced strategies that will benefit experienced professionals.

Additional Perks

  • Lifetime Access: Revisit the course materials anytime for a refresher.
  • Community Support: Join our dedicated forum to discuss course materials and network with peers.
  • Money-back Guarantee: Not satisfied? Get a full refund within 30 days of purchase.

This course offers a blend of theory, practical knowledge, and real-world examples, designed to make you proficient in digital sales. Take the leap now to invest in your future and become a digital sales master!

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What Will You Learn?

  • Foundations of Digital Sales
  • You'll understand the essentials of digital sales, from the variety of channels like websites, social media, email, and e-commerce platforms, to how customers navigate these channels throughout their buying journey.
  • Sales Techniques in the Digital Age
  • This section will acquaint you with the most effective sales techniques tailored for the digital landscape. You'll learn about cold outreach versus inbound marketing, how to leverage social media platforms for sales, and the importance of content marketing.
  • Tools for Digital Sales
  • You'll become proficient in the use of various tools that are fundamental to digital sales. This includes Customer Relationship Management (CRM) systems, email marketing tools with features like A/B testing and automation, and analytical tools such as Google Analytics and sales dashboards.
  • Scaling and Automation
  • Finally, this section will equip you with the knowledge to scale your digital sales operations. Topics covered include sales team training, automating your sales process using bots and follow-ups, and strategies for scaling your operations.
  • Throughout the course, real-world examples, best practices, and 'how-to' guides are provided to make the subject matter practical and actionable. Plus, you'll have quizzes at the end of each section to reinforce your learning.

Course Content

Foundations of Digital Sales
Digital sales encompass a broad array of activities and channels aimed at promoting and selling products or services in an online environment. Unlike traditional sales, which often rely on face-to-face interactions and physical locations, digital sales leverage technological platforms such as websites, social media, and email to connect with potential customers. This foundational aspect of modern business is essential for reaching a global audience and is underpinned by key components including understanding various digital channels, mastering the online customer journey, and setting up effective sales funnels. As the digital landscape continues to evolve, grasping these fundamental concepts becomes increasingly critical for sales success.

  • Understanding Digital Sales Channels: In-Depth Teaching Guide
    04:42
  • Customer Journey in the Digital World: An In-Depth Teaching Guide
    00:00
  • Top of the Funnel Strategies
    17:24
  • Understanding Digital Sales Funnels quiz

Sales Techniques in the Digital Age
Cold Outreach and Inbound Marketing offer different pros and cons; while the former is proactive but can be seen as intrusive, the latter is more customer-centric but slower to generate leads, employing techniques ranging from cold emailing to content marketing. Social Selling leverages platforms like LinkedIn, Twitter, and Facebook to build relationships and close deals. Content Marketing serves as a sales strategy through blogging, video content, and podcasts, aiming to attract and nurture leads by offering valuable information.

Tools and Software
In the ever-evolving digital landscape, effective sales techniques are closely tied with the smart use of tools designed to facilitate, track, and optimise your sales activities. This unit will delve into three key pillars: Customer Relationship Management (CRM) Systems, Email Marketing Tools, and Analytical Tools. You'll learn about the features that make for a good CRM system and how to choose one that aligns with your business needs. We'll explore the power of A/B testing, automation, and metrics in Email Marketing to elevate your sales strategies. Lastly, we'll introduce you to indispensable Analytical Tools like Google Analytics and Sales Dashboards that provide insights into customer behaviour and sales performance. By the end of this unit, you'll have a well-rounded understanding of these essential tools and how to leverage them for your digital sales success.

Scaling and Automation
In this comprehensive module, we delve into the intricacies of scaling your sales operations and integrating automation for maximum efficiency. Starting with an in-depth look at training your sales team in utilising digital tools and mastering product knowledge, we move on to explore how technological innovations like sales bots and automated follow-ups can revolutionise your sales pipeline. This module is designed to arm you with the strategies and technologies needed for sustainable sales growth.

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